Cowboy Stadium - Chasing Greatness
Vision without action is merely a dream.
We bring part of the team to the massive Cowboy Stadium. This structure is symbolic for many reasons. It is in the Guinness book of world records for having the worlds largest video display, hosted most fans at an NFL event with over 105,000 people and has over 3,000 LCD displays throughout the building.
Outside of the physical aspects of the stadiums symbolic nature, it is also symbolic of the saying "if you can dream it, you can do it."
Jerry Jones had the vision to outdo any stadium that had ever existed in history with this endeavor and succeeded in it. It was a massive initiative that nearly doubled in budget from $650 million to over $1 billion. Nevertheless the vision that was Cowboy Stadium was realized and finished in 2009 and is now the standard to which the world rises to when it comes to entertainment, construction technology or creating an ultimate experience.
We take Keone Pearson, Martin Fitzwater, Olivia Gravengaard, Liv Rothenberg, Ian Gaines along with GASP CEO Michael Johansson along for this ride and lesson in vision, having a plan of action and then executing.